LANCASTER − WLOH FM The Wolf has had a busy year thus far, and the upcoming year looks to be even busier.
Co-owner Mark Bohach stated that he intends to launch another station in Lancaster by the middle of the next year, in addition to commemorating the station’s 75th anniversary and recently acquiring two radio stations in Logan. According to him, the new station will likely have a more modern format and be targeted towards a younger demographic.
“What’s cool about that is my daughter, Kalli, will be programming that,” Bohach stated. “That will be her responsibility.”
Edward Baker of Blacksburg, Virginia, recently sold WLGN (1510 AM-103.3 FM) and WKNA (98.3 FM) in Logan to Bohach and his wife Arlene. The stations have been running for over fifty years. Bohach stated there’s little doubt some of the current Logan staff will remain.
“And we’ve got such a talented team in Lancaster that we have people that are ready to add responsibilities,” he stated.
The transaction is subject to FCC approval, which is a very standard process because Bohach already holds an FCC license, according to him. That should take sixty to ninety days to complete.
According to him, the agreement consists of two distinct transactions. One is buying the land where the stations are located. Bohach stated he was unable to reveal the cost of that section at this time. However, he said that the stations themselves fetch $390,000.
“We already serve Logan with our country station, The Wolf,” Bohach stated. “The frequency is 99.3. We consider this to be a logical progression. We’ll be able to cater to a wider audience and produce some new formats. There are mutually beneficial outcomes as it will not only cater to Hocking County but also broaden our reach to include Athens and Vinton counties. We have more coverage in Lancaster thanks to it. We’ll have more capacity to act and assist more folks.”
Bohach and his family will possess eight radio signals spread across four counties upon the completion of the sale.
